and that it would endorse the product as the “currency” at this year’s upfront marketplace for TV inventory. Nielsen has been hoping to move its customers to its updated ratings product for years, ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

CBS and the Recording Academy also note that the Grammys helped raise $9 million for wildfire relief efforts in Los Angeles ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.

ad-supported streaming platform ratings, Nielsen ONE ads for connected television and its national out-of-home expansion to inform advertising, programming and licensing strategies. “We are ...

A massive part of the conversation around sports ratings and ... big recent one was Nielsen’s implementation of out-of-home viewing tracking across the board in 2020 (after previously using ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...