Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried ... moreover found that 46% of those surveyed said women were paid less than men, a percentage that rose to 58% when only ...

The panel-only product has for decades served as the standard for measuring U.S. television ratings, which programmers use to set ad prices and advertisers rely on to know whether they got what they ...

This Nielsen survey finds an increase in paid social media advertising in the US, but concern amongst marketers that metrics to measure ROI are not relevant or universal. Paid social media advertising ...