The post-inauguration episode of "The View" scored the biggest audience the talk show has seen since the November 2024 election ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

That’s a lower total than what was achieved by both of the two most recent inauguration broadcasts: 27% below the 33.8 million viewers who tuned into Joe Biden’s presidential inauguration in 2021, and ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...