The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

“Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even though that’s a small drop from the 4.9 billion minutes the ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Nielsen CEO Karthik Rao. “No one else pairs a ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Paramount Global and VideoAmp have extended their ratings ... Nielsen enters its fourth month — the Paramount-Nielsen contract expired without a new deal on Oct. 1. VideoAMP covers 98% of the TV ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.