The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council ... in the Nielsen ecosystem and partners' systems, enabling cross-platform advanced audiences at scale. This measurement ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement ... giving advertisers access to cross-platform audiences at scale. It also will help ...