The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

KOOL 108 continued its reign as the undisputed king of Christmas in the Twin Cities radio market. The latest Nielsen ratings ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday were down compared to previous inaugurations, according to Nielsen.

A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

President Donald Trump’s inauguration numbers are in, and the notoriously ratings-obsessed president isn’t going to be happy. Early figures suggest that Monday’s proceedings, which were moved indoors ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...