The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel ... the industry the most accurate measurement in the history of TV. We’re grateful to our clients for ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

While there are competitors, Nielsen’s ratings are usually the most-referenced ... the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...