The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The new deal includes measurement for all Paramount platforms, including national and local broadcast, all cable networks, ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

Among library series, Bluey, Grey’s Anatomy and The Equalizer all topped the billion-minute mark. Kevin Costner’s Horizon: An ...

(Nielsen’s streaming figures include all episodes of a show, so some of that time came from prior seasons.) Full streaming ratings for Jan. 6-12 from Nielsen will be released in a few weeks ...

The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...