Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...