PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT’S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast,
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.
The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesThe dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO) led the beverage category over the four-week sales period tracked by Nielsen that ended ...
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