It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in ...

It’s likely that Squid Game will continue to put up impressive numbers, since according to Netflix the second season was ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Nielsen and Hubbard Broadcasting announced a new multi-year agreement for local TV measurement of Hubbard’s services in the Minneapolis-St. Paul DMA in addition to the Duluth-Superior and ...