The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

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Nielsen is the first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and ...

set-top boxes and the like — is sound. Nielsen says it will encourage clients to use the big data plus panel measurement as currency in the coming upfront ad-buying season. “The accreditation ...

Nielsen is the first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 ...