Nielsen, a global provider of audience measurement, data and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new ...

NEW YORK — Audience measurement giant Nielsen has entered into a new partnership with a connected data and ad tech firm that will allow it to synch the Acxion Real ID into the Nielsen ID system.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...