Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the United States, starting in 2010 and including annual updates. These data can be broken down by Market Code ...

Harder-to-reach, rural areas have seen increased adoption of wearable devices on Nielsen’s persons panel, in turn fueling a fuller counting of television viewership. “The communal power of TV ...