Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

The Mumbai office spans 1,50,000 sq. ft., while the Bengaluru facility covers 1,36,000 sq. ft., accommodating up to 1,500 ...

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

Nielsen, a global leader in audience measurement, data, and analytics inaugurates its new offices in Mumbai and Bengaluru to ...

For Super Bowl LIX, the Fox/Fox Deportes/Telemundo broadcast saw a major boost thanks to a new Nielsen measurement, making it the highest-reach broadcast in history. The measurement company ...