YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen's Distributor Gauge ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.

Youi, 18. Uber, 19. Apple, 20. ANZ "Marketers aren’t just relying on advertising, they’re pushing it, because they know it works," said Monique Perry, Nielsen Pacific MD. "They know it’s ...

Netflix dominated the Nielsen streaming charts from February 10 to February 16 with Sweet Magnolias leading the pack. Coming in at No. 1 on the overall list, Sweet Magnolias racked up nearly 1.2B ...

Nielsen’s “3-minute” update to its PPM audio measurement is here, changing the way radio ratings are calculated ... by 24% and boost measurable ad impressions. McVay Media’s Mike McVay ...

The decline was also evident in the key advertising demographic of adults ... decline since the Nov. 5 election, according to Nielsen ratings. Getty Images The White House also weighed in, with ...

Many brands are turning to radio to supplement declining linear TV ratings ... metrics on ad effectiveness. The full webinar is available for viewing via RAB. On the topic of Nielsen’s rule ...