Netflix has long been at the forefront of digital entertainment, leading the shift from DVD rentals to streaming dominance.

Netflix's relentless focus on customer-driven innovations will continue to provide the golden keys to unlock its revolutionary and evolving business. Subscribe today...it's free! MarketingProfs ...

These strategic content investments aim to maintain Netflix's competitive edge in an increasingly crowded streaming landscape. The company's fourth-quarter 2024 results show that this strategy is ...

EXCLUSIVE: Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is going ...

you’ve got to have a little fun in the marketing. And that’s exactly what Netflix did for their latest sci-fi adventure from the Russo brothers, “The Electric State,” which is now streaming.

Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

As he explains it: “we need to find our voice.” Tascan likens this strategy to the early days of Netflix’s original programming. It started with a few series, like House of Cards and Orange ...

The ad-film centered around the sports’ fandom in India is produced by Ranjan Bhowmik’s Nirvana Films; directed by Prakash ...

With its expansive marketing blitz, Netflix has shown its crown jewel doesn't have to be rare to be considered precious. Related stories More from Entertainment Most popular ...

Netflix's marketing spend has grown at the quickest rate in more than two years as the video streaming market becomes more competitive, according to a WARC Data analysis of the latest company data.