The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This article, Nielsen to stop selling panels-only ratings data by Q4, was first ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The new data comes from audience interactions with cable and satellite set-top boxes and smart ... “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...