The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried out on a sample of over 30,000 individuals from 63 countries in the Asia-Pacific area, Europe, Latin America, the Middle East ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen has won accreditation for its ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...