ModiFace, now part of the digital strategy at L’Oreal, whose logo is pictured here with a zoom effect during a visit to L’oreal Headquarters in Clichy, on the northern outskirts of Paris ...

On Friday, 11 years after Aarabi founded the Toronto-based startup, L’Oréal announced it was acquiring ModiFace as part of its digital acceleration strategy.

Beauty AR company ModiFace has launched a Virtual Nail Salon app for iPhone, enabling photo-realistic augmented reality simulation of nail polish shades and textures on live videos of hands. The ...

French cosmetics group L'Oreal said on Friday it was buying Canadian beauty technology company ModiFace, as it looks to roll out more digital services such as virtual make-up tests. It did not ...

"ModiFace became what it is because of the excellent engineering talent in Toronto," said Aarabi in an interview. "And so, it makes perfect sense for L'Oreal's technology arm at ModiFace to in ...

On Friday, 11 years after Aarabi founded the Toronto-based startup, L'Oreal announced it was acquiring ModiFace as part of its digital acceleration strategy.

ModiFace, which was acquired by L’Oréal in 2018, provides augmented reality (AR) tech to the beauty industry. The technology, which is run on Amazon Web Services, works through the front-facing camera ...

After L’Oréal acquired ModiFace in 2018, Houghton began to oversee the ModiFace roadmap and in his current role has been managing the day-to-day operations of the company in various functions.

Latest Videos French cosmetics juggernaut L'Oreal is acquiring 100 per cent of the Toronto-based Augmented Reality firm ModiFace for an undisclosed (read: probably and deservedly ginormous) amount.

Although the company is now owned by France-based L’Oréal, Aarabi and the ModiFace team will continue to work in Toronto. “L’Oréal is a very innovative company,” he says.

L’Oreal has acquired Toronto-based ModiFace, according to a report from Reuters. Terms of the deal weren’t disclosed. ModiFace develops AR applications for the beauty and medical industries. In the ...

On Friday, 11 years after Aarabi founded the Toronto-based startup, L’Oreal announced it was acquiring ModiFace as part of its digital acceleration strategy.