A unique and memorable brand experience can also set a company apart from its rivals. That is why many businesses are inventing new ways to improve brand customer experience. But brand experience ...

This study explores the lived phenomenon of customer experience (CX) across the customer decision journey of two divergent segments of customers in a naturalistic environment. Delivering a memorable ...

THE best brands sell feelings instead of products. Entrepreneurs are creators and curators of experience.An experience economy is the sale of memorable experiences to customers. The term was first ...