Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.
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World War II veteran responsible for Mattel, Barbie, Hot Wheels, He-Man, Polly Pocket and moreMattel also holds the licensing rights for Warner Brothers cartoons like Bugs Bunny and DC Comics figures like Batman, Wonder ...
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on ...
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