Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

When firms target their customers they need to determine the overall kind of marketing strategy they are going to use.

1. Embrace algorithms As detailed segmentation fades away, the stars of the algorithmic age are taking center stage. Consider generative AI and its ability to craft dynamic content that resonates ...

InvestorKit CEO Arjun Paliwal reveals how data, segmentation, and smart debt strategies like rentvesting can help investors find hidden growth pockets and stay ahead in a shifting market.

The segmentation that we’ve been seeing for a number of years between top-of-the-market elites and the rest of the Big Law world is beginning to manifest itself in a new area: return-to-office ...