ADDRESSING THE CULTURE CONUNDRUM: LEVERAGE COMMUNICATION TO INSTILL A POSITIVE WORK ENVIRONMENT ...

Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in ...

For sustainable growth and success, every organization needs to find the balance of empowerment and accountability.

clan (collaborative), adhocracy (innovative), market (competitive), and hierarchy (structured), each suited to different organizational needs and industries. A strong corporate culture can lead to ...