Every January, the watchmaking maisons of Louis Vuitton Moët Hennessy — TAG Heuer, Bulgari, Hublot, Zenith, Gérald Genta, Daniel Roth, Louis Vuitton itself, and now L’Epée 1839 and Tiffany & Co. — set up shop in a major U.

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.

TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.