Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

At the time, an MSNBC source told The Daily Beast they expected a ratings dip after the election and anticipated viewing ...

The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio.

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

Nielsen in September 2021 lost the MRC's seal of approval for its National TV Audience ... of out-of-home TV viewing and developed products like Streaming Content Ratings and Streaming Platform ...

Nielsen in September 2021 lost the MRC's seal of approval for its National TV Audience Measurement service, which it regained in 2023. In the interim period, several alternative measurement firms ...