The Button That Changed the World found it helped fuel modern online marketing while delivering satisfying dopamine hits to our psyche ...

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It also became an international tourist attraction after Facebook plastered ...

A new book, Like: The Button That Changed The World, delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society. It's a tale that traces ...

The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip.