The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as president wasn’t as widely viewed as his first, keeping with a historical ...

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...

While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Music’s biggest night drew 15.4 million viewers on CBS Sunday night. That’s down 12% from last year’s Grammys, which brought ...

A comparable VideoAmp ratings information for last year ... NBC’s Sunday Night Football matchup between Minnesota and Detroit, which attracted 28.5M viewers, according to Nielsen, which ...

Notably, it approved Nielsen’s sets with first-party data inclusion for Prime Video’s Thursday Night Football last November ... is a landmark moment for TV ratings, as it will forever change ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.