And they can use special events, promotions, bonuses, and discounts based on the behavioral and emotional characteristics of your target audience. The key value of segmentation is this: ...

It’s never too late to refine your target market. (Image: Domains.co.za) Bulk, un-targeted marketing may get results, but it could also be a hit and miss exercise. If you know exactly who your ...

Market segmentation is a process that helps gather different consumers of similar tastes into the same groups – to make it easier to tailor your product/service and target a viable audience ... tells ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...