to achieve your purpose), you must adapt to your audience. Therefore, you must know your audience. Knowing your purpose and audience helps determine your strategy. If your purpose or audience is ...

Adapting your communications and decision-making style to different levels of your business is an underrated component of management success.

Have you ever had the nagging doubt that you might be boring your audience? You know the feeling—the one where you look out into the sea of faces and you can't quite tell if they are engaged or ...

Did being laid off, frustrations with the limitations of traditional newsrooms, or uncovering an underreported issue motivate you to launch your own newsletter, podcast or website? No matter what your ...

In the case of direct messages – such as emails, texts or hand-written letters – the audience is usually the one or two people you address the message to. In this case the language and style ...

Newspaper articles, blogs or leaflets might be aimed at a broader audience, that you wouldn’t know personally. You could create a persona to focus your writing, based on key characteristics of ...