Last year, the brand launched a Kit Kat that tastes like pink lemonade, a Halloween version covered in cinnamon toast-flavored creme, and its first-ever holiday shape. Now, Kit Kat has quietly ...

Kit Kat is taking us back to our childhood with their brand new, limited edition flavor. Kit Kat Cotton Candy has us feeling nostalgic for those warm summer days at the county fair. Only this ...

The purpose of this study was to bring together two of the leading agencies in assessing advertising effectiveness, Kantar Worldpanel and Millward Brown, together with a leading brand owner.

The company will prioritize its “winners,” like its coffee segment and brand stars like Kit Kat, by investing in “new geographies, new subcategories, new business models or innovations ...