Meanwhile, Kara Jillian Brown—who has tight, 4B-4C coils—opted for a keratin treatment with formaldehyde (more on this ingredient later). For further insight into this popular hair treatment ...

Keratin treatments have become more popular over the years, with people across the hair texture spectrum opting for the treatment to smooth their hair. If you struggle with frizz or the weather ...

Contrary to popular belief, keratin treatments aren’t just for straightening hair. Keratherapy’s KERABOND™ technology revolutionized keratin applications by focusing on smoothing without ...

But, because keratin treatments help your hair blow-dry faster, the pros of getting your hair dry after a swim sesh with less heat may outweigh the risk of the treatment fading sooner. When you ...