Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After ... have curly or textured hair this ...

Because keratin ... in the treatment. First, they’ll blow dry your hair, before straightening every single strand to give you a poker-straight style slicker than your 90s dreams. After your ...