Waking up every morning with hair that looks like it has been professionally styled may seem impossible, but with a ...

The keratin seeps down into hair's pores and is heat-sealed with a flat iron, leaving you with smooth, straight tresses. The process promises (mostly) straight hair with minimal maintenance ...

DIY keratin treatments come in many different forms, from shampoos and leave-in sprays to treatments that you apply with a ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health.

Our editors hunted down everything from a life-changing shampoo and conditioner to the most transformative curling wand, hair dryer and flat iron. Looking for a keratin treatment to get the ...

But, because keratin treatments help your hair blow-dry faster, the pros of getting your hair dry after a swim sesh with less heat may outweigh the risk of the treatment fading sooner. When you ...