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The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...
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Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
It was a symbol of former CEO John Donahoe’s efforts to turn Nike into a luxury brand, bypassing retailers and selling direct to customers, just like ... That a recent ski-wear collaboration ...