The “He Gets Us” ad campaign for Jesus, created by a Dallas advertising firm, will air a Super Bowl ad for the third consecutive year this weekend.Dallas-based

There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million Americans each year. Naturally, the price of running a commercial during the game is enormous.

He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year. A 60-second ad will run in the first half of the game,