Jerry Seinfeld set the autoverse ablaze this past fall when the comedian announced his decision to part ways with the legendary race car, chassis 022 of the 917K, famously driven by the charismatic ...

Jerry Seinfeld has officially parted ways with his prized Porsche 917K.  The legendary comedian confirmed the sale during his appearance on Spike’s Car Radio ...

But Mecum and Seinfeld thought that it was, and Mecum had a plan to market it. It would be great exposure for the car, and great exposure for the auction house. From that perspective, the plan ...

The Porsche 917K once owned by Steve McQueen, and later, Jerry Seinfeld, made headlines back ... and great exposure for the auction house. From that perspective, the plan worked beautifully ...

During their conversation, Mecum outlined how they would use the auction as a marketing opportunity for the comedian’s car and his auction house, driving up interest in both. Seinfeld was so ...