Sanrio and Jazwares have teamed up for a range of Squishmallows based on some of the former's original designs. Leading the way is Hello Kitty who has two new Squishmallows, each of them wearing ...

with the iconic Hello Kitty being only one of them. Another popular mascot is My Melody, and the white rabbit is set to receive an adorable anniversary incarnation in 2025. Jazwares' Squishmallow ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

IMAGE DISTRIBUTED FOR JAZWARES - Jazwares showcases their popular brands Squishmallows, Hello Kitty and Friends, and BLDR at New York Toy Fair, Saturday, March 1, 2025 in New York.

Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™.