That's exactly where they originate—Ivan Pavlov found that by associated the sound of a bell with the presentation of food, dog's would begin to drool whenever they heard the bell. Pavlov's dog ...

We all remember learning about the famous psychological experiments in conditioned reflex performed by Ivan Petrovich Pavlov around the turn of the previous century. In simple terms: Pavlov would ring ...

The Russian physiologist Ivan Pavlov stumbled on the theory of classical conditioning (or the ‘Pavlovian response’) entirely by accident while researching dogs’ digestive secretions.

The study indicates our addiction to smartphones reflects Pavlov's conditioning experiments, with our brains responding ...