Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

After much anticipation, Lebron James’ Barbie world Ken likeness has arrived — here’s his reaction and the first look at the doll.

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

NBA superstar LeBron James is the first professional athlete to be immortalized as a Ken doll by toy company Mattel. The LeBron James Kenbassador doll, produced in partnership with the LeBron James Family Foundation,