News

How The Influencer Effect Turned E-Commerce To Social Commerce
As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...
Sprout Social unveils reimagined influencer marketing platform
Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...
Bizcommunity on MSN16d
Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers
A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...
The Financial Express on MSN8d
How gamification can up the influencer game and improve content stickiness
Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation.
What Brands Should Look For In An Influencer Marketing Agency
With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...
Marketing Dive22d
Influencer marketing surges: Here’s what the numbers say
Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...
Sprout Social Propels Brands into a New Era of Influence with AI-Powered Innovations to its Influencer Marketing Platform
AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...
University of San Francisco1d
Professor and Students Co-Author Article on Micro-Influencer Marketing
“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...
Morningstar14d
AWISEE.com Expands Globally, Tapping into the Growing US Influencer Market
STOCKHOLM, April 04, 2025 (GLOBE NEWSWIRE) -- US influencer marketing is on track to surpass $10 billion in 2025, according to Emarketer. The researcher expected the industry to grow by 16% in ...
Investors Chronicle9d
Profit from social media and influencer marketing
London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer marketing division, The Fifth Group, alongside annual results in line with ...