As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation.

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Influencer marketing, along with social media and the digital customer journey, is ever-evolving. For brands to remain relevant and ahead of the curve, they need to ensure that they are meeting ...

Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. The mounds of social media data available offer a goldmine ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer marketing division, The Fifth Group, alongside annual results in line with ...