Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Roblox introducing new feature allowing users to have unfiltered chats but requires users to confirm age through new age verification tool.

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

Roblox is tightening its age verification rules, and that means big changes for how users chat and connect on the platform.

Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Shares of Roblox (RBLX) are up in today’s trading. This is after the gaming platform launched a new video ad format called Rewarded Video while also announcing a major partnership with tech ...

Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to help advertisers measure the impact of their ad buys.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...