The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

The blue Twitter bird sign that once was once mounted on the exterior of the San Francisco headquarters of the social media ...

To build a company that stands out, marketing experts all say one thing: "Branding is everything." Although creating an iconic brand is easier said than done, once achieved, it can have remarkable ...