EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...
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Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime VideoPARIS - The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming on Prime Video. In a campaign ...
"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...
The Final Copy Of Ilon Specht, created by Oscar-winning director Ben Proudfoot, charts how Specht created the French beauty ...
Simultaneously, The Final Copy of Ilon Specht has been licensed by AMC+ for nationwide streaming across the U.S. (AMC, of course, was the home to the Emmy-winning TV series Mad Men, set in the New ...
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