As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...

The executive summary will be the first part of your business plan. If wondering how to write an executive summary has kept you from completing your business plan, we’re here to help.

A good way to approach an executive summary is to think about all the crucial things you would want your project managers or management team to know before they even get involved in the details of a ...

For example, instead of saying you “were responsible for managing a team,” rephrase it to “led a high-performing team to achieve a 30% increase in productivity.” ...