CRM technology selection should be based on business needs and the software functions required to meet those needs -- not on slick vendor demos and marketing hype. Here's how to tell the difference.

E-commerce CRM helps you store and manage all your customer, sales, and support info in one place. No switching between apps. No lost data. It saves you time by handling the repetitive tasks, so you ...

Using CRM software’s segmentation features, you can create tailored mailing lists, based on engagement, previous purchases, or demographic information. This allows you to deliver targeted email ...

Once you find the ideal customer relationship management (CRM) tool, training is essential. In fact, the way you train your team to use the platform can make or break your experience. By being ...

Generate leads: According to a Zoho survey, CRM use can result in a “300% improvement in lead conversion rates.” Most CRMs have lead management tools for capturing, nurturing, and converting.

CRM software can be scaled down to handle ten customers or scaled up to handle 10,000 customers. With the addition of cloud storage, your systems can handle large volumes of purchases and inquiries.

You may like 7 ways AI is being used in CRMs Best client management software of 2025 "It's quite incredible" - how Salesforce's CRM and cloud magic is keeping Formula 1 fans engaged across the globe ...

Use this information to schedule regular and ad-hoc updates to your analysis. Don’t let your CRM data go to waste – use it to enhance your paid campaigns and increase your ROI.

To create this round-up of the best CRM software, Forbes Advisor analysed 23 CRM platforms that small to medium-sized businesses use. We ranked each service on 70 data points over four categories ...