Use the tools and techniques of data analysis to make sense of mountains of information. ... Predictive Data Analysis. ... you can use this free tool to measure virtually any aspect of user behavior.

While data privacy makes attribution more challenging than ever, it’s a welcome challenge for those who value its intentions.

How data mining, regression analysis, machine learning (ML), and the democratization of data intelligence and visualization tools are changing the way we do business. By Rob Marvin July 12, 2016 ...

Predictive AI uses a combination of statistical analysis and ML algorithms to uncover insights in historical data and make predictions about upcoming events, results, or trends and often makes use ...

The real value, however, lies in predictive (“what will be”) and prescriptive analysis (“What should we do?”). Data analytics is highly relevant as companies and industries transform to take advantage ...

While predictive analytics uses past data to forecast future outcomes, prescriptive analysis goes a step further, offering actionable recommendations on what to do next based on those predictions ...