Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Marketing vet Simon Martin set up Oliver in 2004, promising it could make brands more efficient by taking their advertising in-house. Today, the You and Mr. Jones-majority-owned firm has more than ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

So what is the debate? It's whether organizations get the best results from outsourcing marketing mix analytics or building in-house capabilities. Here are some relevant factors: Business scope ...