Heineken Light is driving sales of its low-calorie light lager by leveraging a mobile-optimized site with campaign videos featuring actor Neil Patrick Harris, and offering customers a money-back ...
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Heineken shares climb as brewer announces strong profits and buyback"Premium volume grew 5% ... as well as underlining a 10% rise in global sales of Heineken's non-alcoholic beer. In light of the strong results, the Dutch brewer announced a two-year €1.5bn ...
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